Mission Ola Mobility Institute develops knowledge frameworks at the intersection of mobility and public good. The institute focuses on leveraging the “disruptive” potential of mobility as a growth and innovation engine for India’s economy.
Ola Mobility Institute (OMI) is the policy research and social innovation think-tank, focused on developing knowledge frameworks at the intersection of mobility and public good. Established in August 2018, the institute concerns itself with public research on the social and economic impact of mobility as a service, electric mobility, climate change, future of work and the mobility economy, transit-oriented planning, digitalisation of mobility, accessibility, safety, and gender. All research conducted at OMI is funded by ANI Technologies Pvt. Ltd. (the parent company of brand Ola).
Areas of Work
Shape the future of mobility in cities that is hinged on shared mobility, technology and data based mobility governance.
Catalyse development of safe, affordable, accessible and inclusive transport systems with special attention to the needs of Persons with Disabilities, Women, Children, and senior citizens.
Ola City Sense (OCS) is the first data for good program by an Indian technology company. OCS is a program to provide intelligent data based insights to enable governments to enhance a city’s mobility experience. Under Ola City Sense, Ola Mobility Institute signed MoUs with Government of Telangana and Government of Karnataka to enable smart traffic solutions and with Microsoft Research to measure hyper-local street-level air quality data in Delhi-NCR.
Unlocking Jobs in the Platform Economy: Propelling India's post-Covid Recovery
Last year, we witnessed a new face of resilience taking shape. Platform workers emerged as the superheroes who kept neighbourhoods connected, and ensured the supply of essential goods and movement of essential personnel. By working closely with city authorities, platforms and platform workers laid a strong foundation of social partnerships, thus paving the way for a far more resilient world. This was made possible by the digital-cum-economic leap India made between 2010 and 2020 - the time period that marks the genesis and rapid growth of platforms in the country. Today, as India marches towards economic rejuvenation, would platform workers who gained prominence as the new category of workers in the 21st century, remain relevant?
This report provides evidence of the socio-economic impact of platforms and points at how the platform economy is restructuring jobs in the 21st century. It also argues that this form of work is here to stay, and delineates circumstances that would enable the same.
Vehicle-to-Grid (V2G) in India: Potential and Scope for Driving EV Adoption
India has committed itself to increase the number of Electric Vehicles (EVs) in its motor fleet with a slew of supply and demand-side measures to boost their uptake. This White Paper considers the role Vehicle-to-Grid (V2G) technology can play in driving EV adoption in the country. V2G has emerged as a novel value stream for EV owners and represents a potential global opportunity worth USD 17.43 billion. With India heightening its efforts towards a shared, electric and connected future, this paper locates V2G as a potentially disruptive instrument in achieving India’s adoption targets. The paper outlines a range of principles to guide future policy action in this domain and show the way for further research, collaboration and innovation.
Bridging Policy and Innovation: Using regulatory sandbox to drive new mobility innovations
Mobility is transcending the traditional notion of traveling, hurtling towards automation, IoT and MaaS among other things. Technologies and business models are constantly evolving to keep pace with changing preferences and solutions. However, the pertinent question is whether the current regulatory framework provides an enabling environment for these innovations and technologies to create impact at scale. Accessibility, diversity, inclusion and transparency are not fully enabled under the current regulatory approach. Enter regulatory sandboxing! A regulatory sandbox provides a framework to live test innovation concepts in a controlled regulatory environment. Sandboxing enables regulators to work with innovators in mitigating risks of implementing a new solution, and develop data-driven, evidence-based policies for new technologies. This Issue Brief presents the framework of a regulatory sandbox, its advantages, evaluating its success and analyses the use of regulatory sandbox for mobility innovations. As Indian cities arrive at the cusp of a mobility revolution, regulatory sandboxing could potentially determine the way forward in enabling innovation.
Women in the driving seat: Studying the interplay between gender and asset ownership in the platform economy
For half a century now, Indian women’s labour force participation has only declined. A myriad of socio-economic and cultural factors heavily influence women’s participation in the economy. While India needs to urgently bring a series of structural reforms to improve gender parity, this Issue Brief focuses on the interplay between gender and asset ownership on women’s labour force participation. The brief further explores the role of the platform economy in improving women’s participation given the gender gap in asset ownership. Through a thorough sociological inquiry, this issue brief finds that the platform economy offers two distinct advantages, asset monetisation and flexibility, which have remained elusive in traditional models. Additionally, platforms augment asset ownership, further catalysing women’s labour force participation. Thus, labour force participation is no longer a binary decision between household duties and economic aspirations, but women now have the choice to work at will.
Reimagining Social Protection in the 21st century: Operationalising the Code on Social Security 2020
The introduction of the Code on Social Security (CoSS) 2020 leads the labour regulatory regime away from centuries-old restrictive worker classification that creates two types of labour- those that are protected with secure jobs and futures and those that are not. Ola Mobility Institute's brief, titled, Reimagining Social Protection in the 21st century: Operationalising the Code on Social Security 2020, highlights what India gets right in its latest legislative attempt: the status of workers should not be tied to the benefits offered by the job and workers should be able to commit a suitable time to the job without fear of losing their social security. As India prepares to implement its social security law, this brief presents a set of guiding principles for the governments to consider.
Electrification of On-demand Mobility in Delhi: Identification of Strategic Locations for public EV Charging Stations in Delhi
Ola Mobility Institute (OMI) and University of California, Los Angeles (UCLA) collaborated to develop a framework on identifying strategic locations for public EV charging stations in the policy brief titled, 'Electrification of On-demand Mobility in Delhi: Identification of Strategic Locations for public EV Charging Stations in Delhi'. The policy brief briefly explains the data-based model that has been developed based on parameters such as trip data, vehicle cost, fuel cost, land cost, electricity generation and demand and identifies municipal ward wise charging locations required in Delhi. The findings from the policy brief can be used by the government, businesses and urban planners, among others, to effectively plan Delhi’s public charging infrastructure.
Leveraging and Protecting the Gig Economy against COVID-19 - Measures by Gig Economy and Governments around the World
COVID-19 is an unprecedented crisis of our time that has caught the world off-guard. Ola Mobility Institute's report, titled, "Leveraging and Protecting the Gig Economy against COVID-19 - Measures by Gig Economy and Governments around the World", highlights the role of government, platforms companies and gig workers in providing essential services to society, crisis management, accelerating recovery and building resilience. The report provides an outlook into the measures adopted by platform companies and governments around the world for gig workers due to the COVID-19 outbreak.
Asset Ownership in the Indian Economy: Contesting Traditional Conceptions
Research shows that asset ownership is the surefire way of monetising investments and creating a productive cycle of savings multiplication. However, the Indian economy at large remains low on asset uptake outside of land and gold. This white paper investigates the nuances of asset ownership among lower income groups and the impact it has on their household earnings and the community at large. It also identifies the scope for future research to provide greater insights into the interplay between asset ownership among poorer households, the model of platform economy businesses and the state-led aspirations for sustainable asset creation.
The Power of Two Wheels - Bike-Taxis: India’s New Shared Mobility Frontier
India is the world’s largest two-wheeler market and two-wheelers have emerged as the engine of growth for the booming on-demand, hyperlocal economy. Ola Mobility Institute's report on Bike-Taxis in India, titled, ‘The Power of Two Wheels - Bike-Taxis: India’s New Shared Mobility Frontier’ delves into empirically understanding the impact of bike-taxis on urban transportation, employment generation, financial inclusion, economic growth and income augmentation in India.
The report estimates that bike-taxi in India has the potential to create over 2 million livelihood opportunities and a revenue of USD 4-5 billion. The report analyses data from Ola’s bike-taxi operations and interviews with 100+ drivers affiliated to bike-taxi platforms in Gurugram and Jaipur.
Ola Mobility Institute and World Economic Forum collaborated on the report, titled “EV-Ready India Part 1: Value Chain Analysis of State EV Policies” uses a value chain framework to analyse the EV policies in 10 Indian states. The value chain framework pays attention to the multisectoral and multistakeholder aspects of EV policies, divided into three different value chains: electric vehicles; charging; and the surrounding network.
As India prepares to decarbonize its transport sector, curb pollution and reduce dependence on oil imports,
Institute provides the much-needed blueprint for acceleration of EV adoption in the country. By studying the
issues - ranging from vehicle performance, customer charging behaviour, the impact of temperature on
battery life, to the integration of renewables at the charging station, among others - OMI draws upon the
the country’s first multimodal electric mobility project in Nagpur. Download the report now to know how
India can deploy
over a million EVs for everyday commute by 2020.
At a time, when women’s mobility has captured everyone’s
imagination, Ola Mobility Institute analyzed data from 11 cities
with 9935 female respondents to understand women’s travel
preferences and expectations from urban transportation systems.
The empirical evidence emphasizes the importance of including
women and girls' perspectives across income groups and occupations
when preparing transportation plans and policies and makes
recommendations to urban mobility surveys. Download the report to
know what women and girls want from our urban mobility systems.
To evaluate mobility scenarios in urban agglomerations, Ola
Mobility Institute has developed a unique evaluation framework
called the Ease of Moving Index. In its first edition in
2018, the Index has considered 50+ parameters grouped under the
three pillars of People, Infrastructure, and Sustainability, for
evaluating mobility scenarios. A first-of-its kind mobility survey
of over 43,000 respondents has been carried out in 20 foremost
cities in India. Further, secondary data from cities and
aggregate-level anonymized rides data from Ola have been analysed
for this evaluation.
The Ease of Moving Index aims to support policymakers,
planners and practitioners, and businesses and citizens alike to
identify mobility requirements of cities in India, challenges
faced by the public, and aspirations of the citizens. The Index
helps promote sustainable mobility through emerging technologies
and business models, and enables cities to benchmark their
performance with other comparable cities on various predetermined
mobility parameters. The Index provides for an overall score cum
ranking of each city, with the Ola Mobility Institute aspiring to
release annual Ease of Moving Index rankings for cities to
benchmark improvements achieved on each of the parameters and
enable a competitive spirit amongst the cities to improve mobility
holistically and in a sustainable fashion.