What is our mission?
By developing knowledge frameworks at the intersection of mobility and public good, focus on leveraging the “disruptive” potential of mobility as a growth and innovation engine for India’s economy.
 

Why is Ola best suited to achieve this vision

Ola builds ground-up solutions for global mobility challenges. It’s deep understanding of customer and driver needs across heterogenous geographies and economies makes Ola best suited to support cities in making the right choice about mobility. Mobility intelligence gained from Ola’s operations in 110+ cities in India, Australia, and now, the UK too, is further strengthened using data analytics and socio-economic analyses to achieve sustainable mobility for all.
More about Ola
Headquartered in Bengaluru, and having over 6000 employees across the country, Ola is focused on it’s mission to build mobility for a billion people.
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s leading and one of the world’s largest ridesharing companies. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment, in parallel empowering lacs of driver-partners with a smartphone to access demand from around them in real-time, facilitating access to institutional credit to the driver-partners ,and helping them become entrepreneurs
Today, using the Ola mobile app, available on Android, Windows, and iOS platforms, users across 110+ cities in India can book from over 1,000,000 vehicles across cabs, auto-rickshaws, taxis, bikes, and more. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for office or fixed-route commute and ride-sharing respectively. Ola also launched its service in Australia in Jan. 2018, and the UK in Aug. 2018, and is witnessing high growth there as well.
Areas of Work
Ola Mobility Institute will initially develop a knowledge framework to better understand the social and economic impact of mobility as a service, the climate footprint of mobility innovations, skill development and job creation, transportation-oriented urban planning, and the digitization of mobility.
  • 1
    Mission : Electric
    The first initiative of the Institute is “Mission: Electric”, a collaborative platform that that aims to bring one million Electric Vehicles on the road by 2021. Mission: Electric brings together cities and mobility providers alike, and leverages their fleets to make electric mobility viable at scale. The Institute is working to encourage fleet owners and operators, who deliver a disproportionate number of kilometers traveled, to be a force in reducing the climate impact of mobility on roads.
  • 2
    Urban Mobility
    Through this track, Ola Mobility Institute (OMI) supports sustainable urban mobility and smart city initiatives across the globe, with special emphasis on transport planning, and strengthening of public transport by leveraging technology and first and last-mile connectivity. Further, OMI analyses mobility at the intersection of energy, environment, and economy.
    OMI is also working with global institutions to develop a framework to assess mobility in cities across India and other markets, leveraging its own data with other primary research, secondary sources, and best-in-class methodology to develop tools that can help cities ease the burden of mobility on citizens.
  • 3
    Street Safe
    OMI spearheads the pioneering global safety initiative for the ridesharing industry, Street Safe. By working closely with experts on road safety and ride safety, the centre co-creates safe-mobility solutions for cities. OMI works towards achieving the following goals.
    1. Support governments globally in achieving their road safety targets as per the Brasilia Declaration
    2. Jointly develop safety policies, systems, and processes that ensure 100% safe ride experience for commuters and drivers, with special emphasis on women safety, in the ridesharing industry.
    The primary goal is to make mobility accessible and equitable. In order to do so, OMI works closely with civil society actors, researchers, campaigners, innovators, and cities to study gender gap and gender challenges in mobility, and design city-specific solutions to address the same.
  • 4
    Future of Work
    OMI, through research and outreach, aspires to strengthen the quality of life of people engaged in mobility and mobility services. These individuals range from drivers of taxi-cabs, auto-rickshaws, bikes, buses, and more, to last-mile delivery agents of e-commerce platforms. OMI conducts research on bridging the gap on dignity of labour between those engaged in the formal and informal sectors, through provision of socio-economic benefits offered by the State and the private sector. OMI also determines the impact of emerging technologies on work, and helps governments and industry design appropriate skilling and micro-entrepreneurship programmes globally.
  • 5
    Digital Policy
    The Digital Policy track of work concerns itself with technology-based issues and developments, from privacy and data protection, to digital economy and e-commerce.
Beyond Nagpur: The promise of Electric Mobility
As India prepares to decarbonize its transport sector, curb pollution and reduce dependence on oil imports, Ola Mobility Institute provides the much-needed blueprint for acceleration of EV adoption in the country. By studying the operational issues - ranging from vehicle performance, customer charging behaviour, the impact of temperature on charging and battery life, to the integration of renewables at the charging station, among others - OMI draws upon the learnings from the country’s first multimodal electric mobility project in Nagpur. Download the report now to know how India can deploy over a million EVs for everyday commute by 2020.
What women and girls want?
At a time, when women’s mobility has captured everyone’s imagination, Ola Mobility Institute analyzed data from 11 cities with 9935 female respondents to understand women’s travel preferences and expectations from urban transportation systems. The empirical evidence emphasizes the importance of including women and girls' perspectives across income groups and occupations when preparing transportation plans and policies and makes recommendations to urban mobility surveys. Download the report to know what women and girls want from our urban mobility systems.
Ease of Moving Index
To evaluate mobility scenarios in urban agglomerations, Ola Mobility Institute has developed a unique evaluation framework called the Ease of Moving Index. In its first edition in 2018, the Index has considered 50+ parameters grouped under the three pillars of People, Infrastructure, and Sustainability, for evaluating mobility scenarios. A first-of-its kind mobility survey of over 43,000 respondents has been carried out in 20 foremost cities in India. Further, secondary data from cities and aggregate-level anonymized rides data from Ola have been analysed for this evaluation.
The Ease of Moving Index aims to support policymakers, planners and practitioners, and businesses and citizens alike to identify mobility requirements of cities in India, challenges faced by the public, and aspirations of the citizens. The Index helps promote sustainable mobility through emerging technologies and business models, and enables cities to benchmark their performance with other comparable cities on various predetermined mobility parameters. The Index provides for an overall score cum ranking of each city, with the Ola Mobility Institute aspiring to release annual Ease of Moving Index rankings for cities to benchmark improvements achieved on each of the parameters and enable a competitive spirit amongst the cities to improve mobility holistically and in a sustainable fashion.
People
Meet the people behind the Mobility Institute

Team

The Institute includes strategic thinkers, researchers, academics, and policy specialists trained around the world, including the Indian Institutes of Technology, Harvard University, Oxford University, King’s College – London, the School of Planning and Architecture, the California Institute of Technology, and the Indian School of Business.

Management

Mobility touches everyone, everyday, everywhere in the world. The ongoing revolution in this sector promises to improve the lives of citizens, create significant employment and livelihood opportunities, and dramatically reduce congestion and pollution in cities. Every kilometer driven in a shared vehicle contributes to this, and the Ola Mobility Institute will work to ensure innovations continue to have a positive impact”

Anand Shah

Senior Vice President - Strategic Initiatives, Ola

Get in touch with us
Drop us a message to mobilityinstitute@olacabs.com